Twitter got lit with the name of one man – Paul Nderitu – after excellent investigative work by Rose Anyiko revealed that big brands do marketing competitions that are apparently meant to fool and defraud Kenyans into believing they would win prizes and merchandise by participating.
It turns out, big brands – some of which promise to be honest, transparent and for you – have been caught up in the middle of the same scam.
Safaricom, Samsung, Heineken, Jumia and many more turn have been mentioned in the thread, using the same Paul Nderitu as a winner of their prizes after possibly millions of Kenyans participate in the seemingly unreal competitions.
This begs the question: who is behind the guy Paul Nderitu. There’s a deeper story here than we all imagine.
PR AND MARKETING AGENCIES
It turns out, this marketing work is usually given to publicity and marketing agencies. There are plenty of them in this country: Group M, Redhouse, Saracen, Aegis Dentsu just to mention a few.
When these companies contract these agencies, the actual work is given to teams that plan the strategies all the way to the execution.
Someone somewhere in the PR agencies is highly likely to be behind the winning scam of Paul Nderitu. The best way to find this person is to look at the common denominator. The right question to ask is:
Who is handled all these marketing campaigns where Paul Nderitu has been a serial winner?
If that doesn’t open a can of worms, another question would be:
Does Paul Nderitu have a fake PR Stunts company specifically for this work?
Your guess is as good as mine – but this shall lead us somewhere.